Lexus Takes a Balanced Approach to Electric Vehicles with Diverse Drivetrains

Will Lexus’ balanced approach to electric vehicles pave the way for a seamless transition and customer satisfaction?

Lexus is not rushing into a full electric lineup like many car companies, instead opting to offer a diverse range of drivetrains. The brand aims to cater to all of its customers and ensure the delivery of the Lexus experience.

Lexus Australia CEO John Pappas acknowledges the growing popularity of battery electric vehicles (BEVs) in recent years, particularly with early adopters. However, he believes it will take time to overcome the challenges and misconceptions associated with BEVs, just as it did with hybrid vehicles in the past.

Pappas emphasizes the importance of delivering the Lexus experience to customers, which is why the brand is taking a cautious approach to introducing full electric vehicles. While BEVs are the future and engineers in Japan are preparing for this transition, Lexus understands that it will not happen overnight.

In the meantime, Lexus is focused on offering a range of drivetrains to cater to its diverse customer base. The brand is committed to providing exceptional customer service, including home charging installation and free public charging for its electric models, as well as loan vehicles for longer drives.

Lexus aims to achieve 100% hybrid or plug-in vehicles by 2030, aligning with the expected increase in fuel efficiency standards and demand for electrified vehicles. This approach allows Lexus to prioritize customer satisfaction and ensure that no one is left behind in the transition to electric vehicles.

Manufacturers globally have adjusted their production to match the current demand for battery-electric vehicles, while hybrids continue to have significant wait periods. Lexus’ balanced approach, offering a mix of hybrid and electric options, positions the brand for further growth and success in the coming years.

• Lexus plans to electrify its entire range in due course
• The brand acknowledges the current surge in battery electric vehicles (BEVs) but believes it will take time for customers to adopt BEVs
• Lexus prioritizes customer service, offering home charging installation, free public charging, and loan vehicles for longer drives
• The company is committed to a multi-pathway approach with hybrid and plug-in vehicles
• Lexus aims to have 100% hybrid or plug-in vehicles by 2030

Lexus understands the importance of catering to its customers and delivering the Lexus experience. While BEVs are on the horizon, the brand is taking a calculated approach by offering a diverse range of drivetrains, prioritizing customer service, and committing to a transition to 100% hybrid or plug-in vehicles by 2030.